𝐌𝐮𝐬𝐢𝐜 𝐟𝐨𝐫 𝐂𝐡𝐢𝐥𝐝𝐫𝐞𝐧’𝐬 𝐁𝐫𝐚𝐧𝐝𝐬: 𝐇𝐨𝐰 𝐭𝐨 𝐄𝐧𝐠𝐚𝐠𝐞 𝐂𝐡𝐢𝐥𝐝𝐫𝐞𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐒𝐭𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞

𝐌𝐮𝐬𝐢𝐜 𝐟𝐨𝐫 𝐂𝐡𝐢𝐥𝐝𝐫𝐞𝐧’𝐬 𝐁𝐫𝐚𝐧𝐝𝐬: 𝐇𝐨𝐰 𝐭𝐨 𝐄𝐧𝐠𝐚𝐠𝐞 𝐂𝐡𝐢𝐥𝐝𝐫𝐞𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐒𝐭𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞

In general, children as young as 8 years old have not yet developed enough cognitive skills to understand the persuasive intent of marketing messages as adults do.

Thus, the music used in music branding strategies for children’s brands presents itself as a tool for involvement and entertainment, and it manages to reach this audience that still does not respond or insist on traditional marketing.

In this text, we explain how the soundtrack for children’s brands can increase sales and also brand awareness, both among children and adults

𝐌𝐮𝐬𝐢𝐜 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐟𝐨𝐫 𝐊𝐢𝐝𝐬: 𝐇𝐨𝐰 𝐃𝐨𝐞𝐬 𝐈𝐭 𝐖𝐨𝐫𝐤?

Music branding can be defined as a sensory marketing strategy that uses music to translate into experience the associations and attributes present in the brand identity.

That’s because music is able to provoke different sensations in people and, thus, create emotional bonds between brands and consumers.

When it comes to a child audience, when creating the soundtrack, we take into account the sensations and emotions that the little ones feel and like. Above all, we consider the well-being and familiarity of the children who will come into contact with the chosen songs.

𝟒 𝐭𝐢𝐩𝐬 𝐟𝐨𝐫 𝐮𝐬𝐢𝐧𝐠 𝐦𝐮𝐬𝐢𝐜 𝐥𝐢𝐤𝐞 𝐚  𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐰𝐢𝐭𝐡 𝐜𝐡𝐢𝐥𝐝𝐫𝐞𝐧

𝟏. 𝐒𝐨𝐮𝐧𝐝𝐭𝐫𝐚𝐜𝐤 𝐟𝐨𝐫 𝐚 𝐜𝐡𝐢𝐥𝐝𝐫𝐞𝐧’𝐬 𝐬𝐭𝐨𝐫𝐞 𝐭𝐡𝐚𝐭 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐬 𝐬𝐚𝐥𝐞𝐬

As we said, children are not concerned with price or product quality, these decisions are left to the adults.

The child is looking to have fun and experiment. Therefore, her being happy or annoyed is what will define her staying longer in the store or wanting to leave the place. Therefore, the feelings of joy and well-being in an environment can define the time in the store, the average purchase ticket, and the level of satisfaction with the brand.

To create this bond with the child, it is necessary to ensure that ambient music for children’s stores is a channel to generate pleasant sensations. And that ranges from sound volume to music selection.

Music Branding studies for children’s brands take into account not only the consumer profile but the entire social and cultural context that is involved in the environment. Some examples are:

●    who are the artists who are talking to children?
●    what songs are on the soundtrack of the latest released movies?
●    what are the main cartoons of the moment?
●    what has played on children’s programs on TV and on the internet?

𝟐. 𝐏𝐥𝐚𝐲𝐥𝐢𝐬𝐭𝐬 𝐨𝐧 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 𝐚𝐧𝐝 𝐘𝐨𝐮𝐭𝐮𝐛𝐞 𝐭𝐨 𝐤𝐞𝐞𝐩 𝐮𝐩 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐥𝐢𝐭𝐭𝐥𝐞 𝐨𝐧𝐞𝐬 𝐚𝐧𝐝 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐛𝐫𝐚𝐧𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬

Ambient music is the first of four levels of music branding strategies we can create for brands. Therefore, we can go beyond thinking about a soundtrack for a children’s store.

The brand can be more present in the daily lives of children through music, creating playlists on Spotify that express that same feeling of well-being that it has when it is in the physical store.

Imagine the child asking his parents to take him to the store that plays the music he likes to listen to at home. Music Branding is about generating brand awareness for both children and parents, inside and outside the POS.

In addition, for exclusively digital businesses, branded playlists on Spotify and YouTube are always another point of contact and relationship with customers, whether children or adults.

𝟑. 𝐀𝐥𝐬𝐨 𝐠𝐚𝐢𝐧𝐢𝐧𝐠 𝐩𝐚𝐫𝐞𝐧𝐭𝐚𝐥 𝐭𝐫𝐮𝐬𝐭

Every father and mother like to see their children happy. Considering that, in general, the purchase decision is up to the parents, it is very important to please the adults as well.

Soundtracks that create a feeling of comfort and happiness for children, in the store or at home, certainly encourage a loyal relationship between the brand and the adults responsible for the small consumer.

𝟒. 𝐌𝐮𝐬𝐢𝐜 𝐩𝐥𝐚𝐲𝐥𝐢𝐬𝐭𝐬 𝐟𝐨𝐫 𝐤𝐢𝐝𝐬: 𝐢𝐭’𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐤𝐢𝐝𝐬 𝐦𝐮𝐬𝐢𝐜

The musical curator enters this context with a primary factor since it is no music that will achieve the goal of creating emotional bonds with customers.

It is important to take care that there is no explicit content in songs aimed at children.
Music curators are responsible for considering these filters.

However, many pop songs fulfill their role well as they are part of children’s musical habits on the Internet, and can be added to the list to diversify the content, generate identification, and allow a playlist that is longer hours and, therefore, less tiring.

𝙍𝙚𝙜𝙖𝙧𝙙𝙨,
𝙅𝙪𝙡𝙞𝙚𝙩𝙩𝙚 𝙎𝙘𝙝𝙡𝙚𝙜𝙡

𝐆𝐞𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐦𝐨𝐫𝐞 𝐡𝐞𝐫𝐞:
https://linktr.ee/julyka
https://bestdeals.arttoptalent.com/